[ MAV Technology ]

truEZoom™ is a term that defines the methods that MAV employ in making sure our cameras are setting new levels for ease of setup when working on site or remotely.

How it works

The background to this needs some explanation as it is not always obvious why truEZoom™ would be useful until you have personally seen how hard systems are to set up without it! When working with any photographic images from moving vehicles it is important to get the target field of view (image width) and depth of field (focus) correct. If we use almost any camera, we are used to the idea of AutoFocus and AutoExposure. That’s great when the thing you want to photograph is static and well lit.

Now consider you are up a roadside gantry or pole trying to work out whether the passing vehicles are in focus when they fly by at 70 mph. The truth is that without some assistance or luck, setting up a zoom or varifocal camera is immensely hard to do on site, especially when alone. Even with a colleague who may stand in the road holding a sample plate, that’s a risk assessment nightmare and adds the cost of another member of staff on site. Try this at night and the problem becomes even harder – and night-time setup is required for almost all mobile deployments. Enter truEZoom™.

Key Capabilities

What truEZoom™ Delivers

Single-Person Setup

truEZoom™ allows one person to install and configure cameras, removing the need for extra staff and reducing on-site risk.

Automatic Targeting

Simply enter the target distance and press ‘go’—the system automatically adjusts zoom, focus, and shutter speeds for immediate use.

Easy Fine-Tuning

Adjust focus, zoom, and image brightness effortlessly with intuitive on-screen controls for precise results.

Optimized Image Quality

truEZoom™ intelligently sets iris and gain to maximize depth of field while minimizing image noise.

Preset Saving

With one press, all settings are saved for future deployments, ensuring fast and consistent setup.

System Benefits

What truEZoom™ means for your sector

Talk to our team

Law Enforcement

truEZoom™ allows quick, single-operator installation by automatically optimising zoom, focus, and exposure, making deployments faster and safer. This is essential for rapid tactical installations or covert setups where officers need dependable, high-precision plate capture without manual tuning.

ITS

ITS deployments benefit from truEZoom™’s automated calibration, which ensures that cameras placed at different heights or distances consistently produce accurate vehicle-identification data. It reduces installation time, limits engineering overhead, and improves the uniformity of network-wide traffic monitoring.

Smart Cities

Smart-city infrastructure often spans varied and complex environments; truEZoom™ ensures cameras adapt easily to those differences. This enables rapid scaling of ANPR networks across urban areas, supporting smart mobility dashboards, environmental-zone enforcement, and congestion-management solutions.

Parking

In parking facilities, truEZoom™ simplifies setup regardless of the lane width or approach distance, allowing accurate plate capture without specialist installers. This reduces operational costs and ensures that automated parking systems function reliably.

Traffic Enforcement

For enforcement systems monitoring multiple lane positions or complex junctions, truEZoom™ ensures each camera is perfectly calibrated for its target zone. This improves evidence reliability for moving-traffic offences, ensuring clear, focused images for legal compliance.

Ports & Border Security

In ports and border facilities where camera distances vary by vehicle type (cars, vans, HGVs), truEZoom™ automatically adjusts to provide crisp capture. This improves identification accuracy and reduces downtime during reconfiguration or expansion.

Stadiums & Events

Event setups often include temporary or ad-hoc access points; truEZoom™ allows rapid deployment of ANPR cameras without manual configuration, enabling organisers to manage surges in traffic with minimal preparation time.

EV Charging Systems

For EV charging hubs with non-standard layouts, truEZoom™ ensures cameras accurately focus on vehicles regardless of approach angle or distance, supporting reliable automated billing and bay-usage monitoring.

Talk to us about your ITS needs today

Get in touch

MAV Technology

MAV’s technology powers the most advanced traffic systems in the world, giving you more data, more flexibility & total control

How the MAV technology is making the worlds roads safer, greener and smarter.

MAV AiQ Deployment for Global Quick-Service Restaurant Brand

Parking Management

Transforming Parking Accuracy with MAV AiQ

Parking Management

Sectors we support

Car Park Management

Law Enforcement & Policing

Traffic Enforcement & ITS

EV Charging Facilities

Smart Cities & Urban Mobility

Road Surveys & Data Analytics

Borders and Ports

Events & Arenas

MAV’s ANPR technology streamlines car park operations by automating vehicle entry, exit, and payment processes for seamless user experiences and improved revenue control.

More about this sector

MAV’s high-accuracy ANPR supports policing teams with real-time vehicle identification, enabling rapid intelligence gathering and enhanced public safety.

More about this sector

MAV’s ANPR systems enable smarter traffic enforcement and ITS integration by delivering precise data for speed, bus-lane, and red-light compliance monitoring.

More about this sector

MAV’s ANPR solutions help EV charging operators manage access, monitor usage, and optimise billing through automated vehicle recognition.

More about this sector

MAV’s ANPR technology underpins smart city strategies by providing continuous, data-driven insights that improve mobility, reduce congestion, and enhance urban planning.

More about this sector

MAV’s ANPR-powered analytics deliver detailed road-use data, supporting transport studies, infrastructure planning, and long-term traffic modelling.

More about this sector

MAV’s robust ANPR systems secure ports and border environments by validating vehicle movements and enhancing customs, security, and logistics workflows.

More about this sector

MAV’s ANPR solutions streamline access and traffic flow at events and arenas, ensuring controlled entry, reduced congestion, and an improved visitor experience.

More about this sector

Intelligent ANPR Solutions for Every Sector

Empowering partners with cutting-edge ANPR to reduce workload, maximise uptime, and improve public-facing results.

View All Sectors